Master Audience Member List

An audience member is someone you want to influence with your marketing activities. The master audience member list stores records for all the audience members in Aprimo.

Note:
This feature is available in Aprimo Marketing Studio 9.1 only.

Examples:

You want to send a holiday greeting to your current customers. You use the Profiles module in an activity to create a group of customers who have made a purchase in the last 12 months. You use an interaction to send the greeting.
You design a segmentation that includes a dialogue segment to import customers from your external customer database into Aprimo as audience members.

These features automate the creation of audience members, but you can also create audience members manually:

Data sources
You can use the Data Sources module to import audience members.
Email mappings
The Email Mappings module can import audience members who complete a Web form.
Load list wizard
You can use the load list wizard to upload a list of audience members in the Audience Members module in an activity.
Segmentations
Segmentations work with internal or external customer databases. The records are not imported into Aprimo for the purpose of processing segmentations, but you can use the dialogue tool in a segmentation to import customers as audience members to use in interactions.

Details

Field	Description
Company	Select the company with which the audience member is associated.
Type	Select the audience member type. The audience member type is a system type.
Score	Type the audience member's score, which is the relative value of the audience member as a lead. An interaction can update this field, or you can update it manually.
Mobile Number	Type the audience member's mobile phone number. Note: The application automatically removes spaces and common non-numeric symbols, such as # and -, from mobile numbers.
Mobile Carrier	Type the audience member's mobile carrier.
Notification Type	Select the preferred method for contacting the audience member. For the audience member to receive a communication generated by a communicate step in an interaction, the value in this field must be the same as the value in the Notification Type field in the communicate step.
Status	Select the audience member's status.
Default Email	Type the audience member's default email address.
Alternate Email	Type an alternate email address.
HTML Email	Choose whether the audience member can receive email messages in HTML format.
Email Bounced	This field indicates whether an email message sent to 1 of the email addresses has been returned as undeliverable. This field can be updated automatically. For more information, see Email Accounts. Aprimo does not automatically prevent you from sending email messages to an audience member for whom this field is set to Yes. Tip: In an interaction, you can create path criteria based on this field.
Email Opt-Out	This field indicates whether the audience member does not wish to receive email messages. This field can be updated automatically through an opt-out form. Note: An interaction will not send an email message to an audience member for whom this field is set to Yes.
Activity Types Opt-Out	Select the types of activities for which the audience member does not wish to receive email messages. This field can be updated automatically through an opt-out form. Note: If an interaction is in an activity of 1 of these types, the interaction will not send an email message to the audience member.
Usage Restriction	Choose whether the audience member should be used only for a single purpose. This field might be significant if your organization purchases lists of audience member records. Aprimo does not automatically enforce usage restrictions.
Household	Select the household with which to associate the audience member.
Household Roles	Select the roles the audience member serves in the household. Household roles are a system type. Note: You can also configure roles for the project management modules. They are different from household roles.
Company Roles	Select the roles the audience member serves in the company. Company roles are a system type. Note: You can also configure roles for the project management modules. They are different from company roles.

Additional Fields, Sections, and Tabs

Your system administrator can create additional fields for some objects and make them available for certain system types. Additional fields appear on the Details tab in the Additional Details section or in other sections or on other tabs that the system administrator creates.

For more information about an additional field, section, or tab, contact your system administrator. For more information about additional fields in general, see Additional Fields.

Usage Restrictions

If your organization purchases lists of audience members, the terms of the purchase might include restrictions on the number of times you can use the records. Aprimo does not automatically enforce usage restrictions, but you can set the audience member's Usage Restriction field and Status field to comply with usage restrictions.

Interactions
- For a path, you can create criteria based on the usage restriction and status of an audience member.
- A process step can change the usage restriction or status of an audience member.
- If the audience member's status is Inactive, the audience member is not added to the interaction.
- If the audience member's status is Inactive, the communicate step does not send correspondence to the audience member.
Profiles
- You can create criteria based on the audience member's usage restriction and status.
- If the audience member's status is Inactive, the audience member record is not be added to the profile.