Master Household List
A household is a group of audience members who occupy one address. You can assign an audience member to a household in the master record for the audience member.
This feature is available in Aprimo Marketing Studio 9.1 only.
A single household can contain multiple audience members, but an audience member cannot be associated with more than one household.
The master household list stores information about all households with which you interact. Grouping audience members into households enables you to refine your marketing efforts by targeting a single member of the household, instead of marketing to all members of the household.
Key Fields
Details
| Field | Description |
|---|---|
|
Household Name |
Type a name for the household. |
|
Domains |
Select the domains in which you want the household to be visible. |
Additional Fields, Sections, and Tabs
Your system administrator can create additional fields for some objects and make them available for certain system types. Additional fields appear on the Details tab in the Additional Details section or in other sections or on other tabs that the system administrator creates.
For more information about an additional field, section, or tab, contact your system administrator. For more information about additional fields in general, see Additional Fields.