Organizational Strategies
When you create an organizational objective, you also define strategies for achieving it. You can assign a strategy to an activity, a program, or a proposal.
Example:
Your organization has an objective of reaching 50,000 new potential customers in the first quarter of next year. Email marketing is one of this objective's strategies. You create an activity named October Free Offer, which involves sending email messages that advertise a free offer to audience members.
Your organization has an objective of reaching 50,000 new potential customers in the first quarter of next year. Email marketing is one of this objective's strategies. You create an activity named October Free Offer, which involves sending email messages that advertise a free offer to audience members.
Key Fields
| Field | Description |
|---|---|
| Objective |
This field appears when you view an organizational strategy. It indicates the objective the strategy supports. |
| Classification |
This field appears when you view an organizational strategy. It indicates the area of your company that is responsible for the strategy's organizational objective. |