Master Products List
You use the master products list to track the items your organization sells. You can organize products into product categories, enabling you to group products according to the product lines your organization offers.
This feature is available in Aprimo Marketing Studio 9.1 only.
Your organization sells computer software. One type of software sold by your organization is financial software. Your organization offers several types of financial software applications. In the System Types module, you create a product category named Financial Software. Then, you create a separate product record for each financial software type, and assign each type to the Financial Software category.
Products can be associated with audience members and companies to create a product history record. Product history records store information about the purchases an audience member or company has made. You can also use product history records for information about the communications your organization has had with an audience member or a company about a specific product.
A lead can contain the product name. Interactions in a lead process can use this information to distribute leads according to the products or product categories each distribution group sells.
Details
| Field | Description |
|---|---|
| Product Number |
Type an identifying value for the product. Product numbers can be numbers, letters, or a combination of both. |
| Type |
Select the product's type, which determines the extended attributes that appear. Product types are configured in the System Types module. |
| Product Category |
Select the category that contains the current product. Each category is part of a larger category hierarchy that enables you to see relationships among products. Product categories are configured in the System Types module. |
| Status |
This field indicates whether the product is available. |
Additional Fields, Sections, and Tabs
Your system administrator can create additional fields for some objects and make them available for certain system types. Additional fields appear on the Details tab in the Additional Details section or in other sections or on other tabs that the system administrator creates.
For more information about an additional field, section, or tab, contact your system administrator. For more information about additional fields in general, see Additional Fields.
Product Alias
Use the Product Alias tab to record different names of the same product.
Your company sells two different editions of the same product: Product A Basic and Product A Deluxe. These products do not have separate business processes or sales channels. The product number in the application is Product A, but your sales representatives sell the product as either Product A Basic or Product A Deluxe. These are considered product aliases for the product number Product A.
Aliases ensure an audience member's product interest is tied to the correct master product, regardless of the product name noted in the audience member record.
The application uses product aliases in interactions with a create leads step. When it generates leads, the step can add a product name to each lead based on the contents of a response history, contact history, or additional field in an audience member record. To determine which product to use, the step matches the value in the specified field to a product name or alias.