Contact History

The contact history for a lead provides information about the communications your organization has had with the lead. The contact history information is generated in Aprimo.

Example:
You were assigned leads from another salesperson. You want to determine when, how often, and in what manner your predecessor contacted the lead. You do this by viewing the lead's contact history.

Key Fields

Field Description

Transaction Date

This field indicates the date and time the contact history record was created.

Abstract

This field provides a description of the contact history record.

History Type

This field indicates the contact history type.