Microsites: Concepts

A microsite typically supplements a larger website by providing detailed information about a product, service, or promotion for a limited time.

Note:
This feature is available in Aprimo Marketing Studio 9.1 only.

Creating a microsite in Aprimo provides these benefits:

When you finish configuring a microsite, you publish it to a microsite server to make it publicly accessible.

Example:
To promote a new product, you use sponsored links on an Internet search engine page to direct potential customers to a microsite. Creating the microsite in Aprimo provides these benefits:
  • Several pages link to Adobe PDF files that people can download. You store these files as digital assets.
  • One page contains an embedded inbound form that people can complete to enter a contest.

When you finish designing the microsite pages, you publish the microsite to a microsite server. You provide the microsite's URL to the search engine. People who click your sponsored link are directed to the product microsite until the promotion ends.

After the promotion ends, the microsite server's administrator removes the published microsite from the server.

Key Fields

Details

Field Description
Status

Select the status.

You can only publish microsites with the Active status.

If you change a published microsite's status to Inactive, users cannot republish it. However, changing the status to Inactive does not remove a published microsite from the microsite server. A network administrator must manually remove the microsite.

Server

Select the microsite server to which to publish the microsite.

The publishing mode configured for the server determines the publishing method. For more information, see Publishing a Microsite.

Note:
If you select a different server after a publishing a microsite, you must republish the microsite to make it accessible from the new server.

Microsite URL

Type the microsite's URL. The first part of the URL, which is generated automatically, contains the microsite server's public URL. This directory contains all microsites configured to publish to the server.

The microsite URL you type specifies the sub-directory under the public URL where the microsite is published.

When you save a microsite, this field displays the complete URL where people access the microsite.

Notes :
  • The URL cannot contain spaces.
  • Ask the microsite server's administrator if there are naming conventions you should follow.
  • Microsite URLs and URLs used for link tracking cannot include invalid or unencoded characters.
  • Verify that the URL is unique to prevent overwriting the microsite if another microsite with the same URL is published to the server.

Page Metrics

Select Enabled to track the number of times people access microsite pages.

For more information, see Microsite Metrics.

Target Group

Select whether the microsite targets audience members or leads. The target group determines the availability of these items:

  • The field tags you can insert in microsite pages.
  • The inbound forms you can embed in microsite pages. An inbound form must be configured as a microsite form and have the same target group as the microsite.
  • The outbound messages you can link to a microsite page. An outbound message must have the same target group as the microsite.
Notes :
  • When you create a microsite in an activity, you can only select audience members as the target group.
  • You cannot change the target group after you save the microsite.

Last Published

This field displays the date, time, and user who last published the microsite.

Tips :
  • For a microsite that publishes automatically, you can compare the date and time in this field with the date and time in the Last Modified field to determine whether the most recent edits were published.
  • For a microsite that publishes manually, you can compare the date and time in this field with the date and time in the Last Publish File Created field to determine whether the contents of the most recent publish file were published.

Last Modified

This field displays the date, time, and user who last edited the microsite.

Tip:
You can compare the date and time in this field with the date and time in the Last Published or Last Publish File Created field to determine whether the most recent edits were published.

Last Publish File Created

This field displays the date, time, and user who last created a publish file for a manually published microsite.

Tips :
  • You can compare the date and time in this field with the date and time in the Last Modified field to determine whether the publish file contains the most recent edits.
  • You can compare the date and time in this field with the date and time in the Last Published field to determine whether the contents of the publish file were published.

Microsite Pages

Use this section to access, create, and edit the microsite's pages.

Additional Fields, Sections, and Tabs

Your system administrator can create additional fields for some objects and make them available for certain system types. Additional fields appear on the Details tab in the Additional Details section or in other sections or on other tabs that the system administrator creates.

For more information about an additional field, section, or tab, contact your system administrator. For more information about additional fields in general, see Additional Fields.