Content Plans: Concepts
A Content Plan is an object in Aprimo that lets you create and organize Activities that represent content sharing a common purpose, theme or business objective. Defining the Content Plan and contributing Activities is a collaborative effort between stakeholders. Within the Content Plan, Activities are tracked from conception to design to approval to execution. A Content Plan lets you organize the Activities, assess any gaps, and take action on them (such as starting workflow projects), as well as view and add new assets.
Example:
A financial services organization is launching a new version of a credit card, targeted at consumers in the Northeast region who travel more than twice per month. To accompany this launch, they need to re-use some existing assets as well as build out several pieces of new content. They build out a Content Plan in Aprimo with existing content pulled in from DAM and several newly created Activities that include the new credit card design, along with projected timing of when the content is available. The goal of the content produced via these Activities is to reach the right audience and include the various key messages that resonate with those consumers. Each new Activity will contain one or more workflow projects that manage the design, development and review/approval of the content.
Overview
Side Panel
The side panel provides easy access to the content plan details at a glance. The panel can be opened in any content plan view and is Configuring the Content Plan layout by a System Administrator.
Views
The content plan overview screen consists of multiple views which allow easy access to content plan data and key functions.
| View | Description |
|---|---|
| Details |
Displays activity details and their associated assets. Assets can be Adding Assets to a Content Plan to the activity from this view. |
| Timeline |
Displays a calendar view of the Activities in the content plan. |
| Content |
Displays a consolidated list of all content across the activities within the content plan |
Details
| Field | Description |
|---|---|
| Organizational Classification |
Select the area of your company that is responsible for the content plan. If you need to have an organizational classification created, contact your system administrator. |
| Administrator |
Select the person responsible for overseeing the content plan. |
| Status |
Select the content plan's status, which determines whether the plan is available for association with objects. |
| Begin Date |
Select a begin date. This field is for reference only. It does not determine the content plan's availability for associated with objects. |
| End Date |
Select an end date. The end date is not an expiration date. To expire a content plan, change the status to Archived. |
| Markets |
Move the markets to associate with the content plan from the Available Markets list to the Selected Markets list. |
Additional Fields, Sections, and Tabs
Your system administrator can create additional fields for some objects and make them available for certain system types. Additional fields appear on the Details tab in the Additional Details section or in other sections or on other tabs that the system administrator creates.
For more information about an additional field, section, or tab, contact your system administrator. For more information about additional fields in general, see Additional Fields.
Access List
An Sharing a Content Plan limits who can view or edit an object. An access list contains names of users and groups and the level of access they have to the object.